DFW Auto Club
04-17-2009, 07:16 PM
Filed under: Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Audi (http://www.autoblog.com/category/audi/), BMW (http://www.autoblog.com/category/bmw/), Humor (http://www.autoblog.com/category/humor/)
http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-006_opt.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499834/)
Audi vs. BMW billboards - Click above for high-res image gallery
The billboard war taking place between Audi and BMW in Southern California has taken yet another turn today. After Audi called out its cross-country rival by saying "Your Move, BMW" on a billboard overlooking Santa Monica Blvd. advertising the new A4, BMW responded (http://www.autoblog.com/2009/04/13/audi-bmw-ad-war-takes-to-the-streets-of-socal/) by renting its own billboard across the street that simply showed the M3 and "Checkmate." Audi then had some fun collecting photoshopped billboard responses (http://www.autoblog.com/2009/04/17/audi-invites-fans-to-respond-to-la-billboard-war/) from fans on its Facebook page (http://www.facebook.com/pages/Audi-USA-News/78006150114?ref=nf#/pages/Audi-USA-News/78006150114) before revealing its own retort. The new billboard, which reportedly went up today, shows the R8 supercar next to this proclamation: "Time to check your luxury badge. It may have expired."
Huh?
While the R8 is a great weapon with which to defend yourself against an M3 attack, the battle cry beside it makes no sense to us whatsoever. If this were a Yo Mama competition, BMW would be chest bumping Wilmer Valderrama right now and Audi would be crawling back into its hoopty for the long ride home.
BMW did actually have a response for Audi. At some point the brand removed its M3 advertisement from across the street and didn't replace it. Audi is now battling with an ad for Barney's CO-OP (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499835/)... and losing.
Gallery: Audi vs. BMW Billboard War (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/)
http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-001_thumbnail.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499834/)http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-002_thumbnail.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499833/)http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-003_thumbnail.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499832/)http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-005_thumbnail.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499835/)http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-006_thumbnail.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499831/)
Billboard War Redux: Audi shoots back, BMW turns away (http://www.autoblog.com/2009/04/17/billboard-war-redux-audi-shoots-back-bmw-turns-away/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 17 Apr 2009 18:58:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
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http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-006_opt.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499834/)
Audi vs. BMW billboards - Click above for high-res image gallery
The billboard war taking place between Audi and BMW in Southern California has taken yet another turn today. After Audi called out its cross-country rival by saying "Your Move, BMW" on a billboard overlooking Santa Monica Blvd. advertising the new A4, BMW responded (http://www.autoblog.com/2009/04/13/audi-bmw-ad-war-takes-to-the-streets-of-socal/) by renting its own billboard across the street that simply showed the M3 and "Checkmate." Audi then had some fun collecting photoshopped billboard responses (http://www.autoblog.com/2009/04/17/audi-invites-fans-to-respond-to-la-billboard-war/) from fans on its Facebook page (http://www.facebook.com/pages/Audi-USA-News/78006150114?ref=nf#/pages/Audi-USA-News/78006150114) before revealing its own retort. The new billboard, which reportedly went up today, shows the R8 supercar next to this proclamation: "Time to check your luxury badge. It may have expired."
Huh?
While the R8 is a great weapon with which to defend yourself against an M3 attack, the battle cry beside it makes no sense to us whatsoever. If this were a Yo Mama competition, BMW would be chest bumping Wilmer Valderrama right now and Audi would be crawling back into its hoopty for the long ride home.
BMW did actually have a response for Audi. At some point the brand removed its M3 advertisement from across the street and didn't replace it. Audi is now battling with an ad for Barney's CO-OP (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499835/)... and losing.
Gallery: Audi vs. BMW Billboard War (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/)
http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-001_thumbnail.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499834/)http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-002_thumbnail.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499833/)http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-003_thumbnail.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499832/)http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-005_thumbnail.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499835/)http://www.blogcdn.com/www.autoblog.com/media/2009/04/billboards-006_thumbnail.jpg (http://www.autoblog.com/photos/audi-bmw-ad-war-on-santa-monica-blvd/1499831/)
Billboard War Redux: Audi shoots back, BMW turns away (http://www.autoblog.com/2009/04/17/billboard-war-redux-audi-shoots-back-bmw-turns-away/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 17 Apr 2009 18:58:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2009/04/17/billboard-war-redux-audi-shoots-back-bmw-turns-away/) | Email this (http://www.autoblog.com/forward/1520692/) | Comments (http://www.autoblog.com/2009/04/17/billboard-war-redux-audi-shoots-back-bmw-turns-away/#comments)http://feedads.googleadservices.com/~at/9nErL9MIVHfGFWpxeV1c1fS234k/i (http://feedads.googleadservices.com/~at/9nErL9MIVHfGFWpxeV1c1fS234k/a)
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