DFW Auto Club
05-01-2009, 02:18 PM
Filed under: Etc. (http://www.autoblog.com/category/etc/), Chrysler, LLC. (http://www.autoblog.com/category/chrysler/), FIAT (http://www.autoblog.com/category/fiat/)
http://www.blogcdn.com/www.autoblog.com/media/2009/05/new-chrysler-logo-580op.jpg (http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/)
With the Chrysler-Fiat merger underway, most of the media and a few of us around the Autoblog virtual water-cooler have been trying to figure out what - if any - changes will be made to Chrysler's name once the union's complete. It could simply be a hyphenated combination of the two automakers, ala Daimler-Chrysler, or it could take on something totally new. However, the chances of Chrysler flushing an iconic name that's been around since 1925 are slim -- about as probable as Fiat CEO Sergio Marchionne's current and abnormal name for the alliance: "NewCo."
So, we leave it to you. What should the union between Chrysler and Fiat be called? We've thrown a few of our own into the poll after the jump, but if you think we should add one of your suggestions, drop it in the comments and if it's well-received we'll add it to the voting.Continue reading NewCo? Will the Chrysler name remain after the Fiat alliance? [w/POLL] (http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/)
NewCo? Will the Chrysler name remain after the Fiat alliance? [w/POLL] (http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 01 May 2009 14:59:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
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http://www.blogcdn.com/www.autoblog.com/media/2009/05/new-chrysler-logo-580op.jpg (http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/)
With the Chrysler-Fiat merger underway, most of the media and a few of us around the Autoblog virtual water-cooler have been trying to figure out what - if any - changes will be made to Chrysler's name once the union's complete. It could simply be a hyphenated combination of the two automakers, ala Daimler-Chrysler, or it could take on something totally new. However, the chances of Chrysler flushing an iconic name that's been around since 1925 are slim -- about as probable as Fiat CEO Sergio Marchionne's current and abnormal name for the alliance: "NewCo."
So, we leave it to you. What should the union between Chrysler and Fiat be called? We've thrown a few of our own into the poll after the jump, but if you think we should add one of your suggestions, drop it in the comments and if it's well-received we'll add it to the voting.Continue reading NewCo? Will the Chrysler name remain after the Fiat alliance? [w/POLL] (http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/)
NewCo? Will the Chrysler name remain after the Fiat alliance? [w/POLL] (http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 01 May 2009 14:59:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/) | Email this (http://www.autoblog.com/forward/1534194/) | Comments (http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/#comments) http://feedads.g.doubleclick.net/~at/87pbZv3xno6KoE7E5PyQu1G2XEE/0/di (http://feedads.g.doubleclick.net/~at/87pbZv3xno6KoE7E5PyQu1G2XEE/0/da)
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